Cycling Wear Market Boosts With The Increased Adoption of Cycling To Maintain Fitness

The global cycling wear market size is estimated to grow by USD 1.81 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  8.02%  during the forecast period. Increased adoption of cycling to maintain fitness is driving market growth, with a trend towards increasing demand for customized cycling wear. However, the availability of counterfeit products poses a challenge. Key market players include Adidas AG, ASSOS of Switzerland GmbH, Black Sheep Cycling, CCN Sport Ltd., Cycle Clothing Ltd., Garmin Ltd., Giant Manufacturing Co. Ltd., Jaggad Pty Ltd., Le Col, Manifattura Valcismon SpA, Mysenlan, Nike Inc., Pentland Brands Ltd., Rapha Racing Ltd., Recreational Equipment Inc., SHIMANO INC., Trek Bicycle Corp., Troy Lee Designs Inc., Velocio LLC, and Vista Outdoor Inc..

Market Driver

The customization trend in cycling wear is gaining traction among corporate users, associations, and clubs in developed regions like the Americas and Europe. Customization options include designs, colors, logos, branding, and raw materials. Emerging markets in China and India are also witnessing a rise in demand for personalized cycling wear. Customized cycling wear comes at a higher price point but caters to the premium segment with an aesthetic appeal. ASSOS, a leading vendor, offers customized jerseys and shorts based on logo, pattern, and color choice for corporate clients. This trend is driving up cycling wear sales and is projected to boost vendors’ revenues during the forecast period. 

Market Challenges

• The cycling wear market faces challenges from the rise of counterfeit products, particularly in developing regions. These imitations, made with lower-quality materials and sold at reduced prices, impact vendors’ sales, reputation, and profit margins. E-commerce platforms expand the reach of counterfeit goods, making it difficult for customers to distinguish them from authentic items. To combat this issue, vendors must price their products competitively while investing in advertising and promotional campaigns. Despite these efforts, the availability of counterfeit cycling wear continues to hinder market growth and profitability.
• The cycling wear market faces several challenges. Key materials like Lycra and technical fabrics are essential for high-performance clothing. However, sourcing these materials can be difficult due to their high cost and limited availability. Additionally, the industry is highly competitive, with many players offering similar products. Differentiating through pricing or product features can be a challenge.
• Sustainability is also a concern, as consumers demand eco-friendly and ethical manufacturing processes. Accidents and injuries are common in cycling, so safety features and protective gear are crucial. Ensuring regulatory compliance and maintaining quality standards can also be challenging. Overall, the cycling wear market requires a strategic approach to address these challenges and stay competitive.

Market Research Overview

The Cycling Wear Market encompasses a broad range of apparel designed specifically for cycling enthusiasts. These garments prioritize functionality, comfort, and protection. Key features include moisture-wicking materials, padded shorts for enhanced comfort, and aerodynamic designs. Cycling shoes, helmets, and gloves are also essential components of this market.

The industry caters to various cycling disciplines, such as road, mountain, and touring. Innovations in technology lead to advancements in materials and designs, ensuring cyclists can perform at their best while staying safe and comfortable. The market continues to grow as more people adopt cycling as a healthy and eco-friendly mode of transportation.

Disclaimer: The above content is originally posted on Prnewswire.com. We have reposted the article. The relevant information is provided by Technavio Research. All credit goes to their respective Copy Right Holders. (Technavio Research)

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