Increase In Health Awareness & Adoption of Active Lifestyles, Tennis Apparel Market In America Is Set To Grow By $91 Mn From 2024-2028
The Tennis Apparel Market in America’s size is estimated to grow by USD 91 million from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of almost 3.94% during the forecast period. Increasing awareness about the health benefits of sports and growing adoption of healthy lifestyles is driving market growth, with a trend towards improving products to improve functionality. However, poor infrastructure for tennis poses a challenge- Key market players include Adidas AG, ANTA Sports Products Ltd., ASICS Corp., Babolat, Bjorn Borg AB, BloqUV, FILA Holdings Corp., Jofit LLC, Loriet LLC, Lotto Sport Italia Spa, Mizuno Corp., New Balance Athletics Inc., Nike Inc., PUMA SE, Serigo Tacchini Operations Inc., Solinco Sports, Sumitomo Rubber Industries Ltd., Under Armour Inc., Uniqlo Co. Ltd., and Yonex Co. Ltd.
Market Driver
The tennis apparel market in the Americas is witnessing continuous advancements. Vendors focus on enhancing the technology and features of tennis apparel to cater to evolving customer preferences. Comfort, flexibility, durability, and wicking are key parameters for assessing the quality of tennis apparel. Nike and Under Armour are leading vendors, offering innovative tennis apparel through technologies like AeroReact, Clima-Fit, Dri-FIT, Sphere, Therma-Fit, Zonal Cooling, All Season Gear, ColdGear, Coolswitch, HeatGear, UPF protection, and Moisture Transport System. Temperature-controlling technology and moisture-wicking fabrics are essential for advanced tennis apparel, which helps players stay cool and dry. Additionally, there’s a growing focus on using eco-friendly materials, such as Adidas x Stella McCartney’s Biofabric Tennis Dress made from Microsilk, a bioengineered yarn that fully biodegrades. Vendors are also prioritizing fashion trends to maintain customer interest, contributing to the market’s growth during the forecast period.
Market Challenges
The tennis apparel market in the Americas needs more infrastructure for tennis in several countries, particularly in South America. Brazil, for instance, prioritizes football over tennis and lacks professional support for the latter sport. South American countries receive less development program expenditure from the International Tennis Federation than other regions. Additionally, developed countries like Canada have only one covered tennis court per 50,000 individuals, which is inadequate. The absence of adequate tennis infrastructure in countries across the Americas significantly hinders the growth of the tennis apparel market during the forecast period.
Research Analysis
The tennis apparel market in the Americas is a thriving industry that caters to the needs of tennis players and enthusiasts. Tennis apparel includes a variety of clothing items such as shirts, shorts, skirts, dresses, jackets, and socks designed specifically for the sport. This clothing is engineered to provide comfort, flexibility, and breathability, allowing players to perform at their best. Tennis shoes and hats are essential accessories that complete the tennis look. The market also offers eco-friendly and biobased textiles, making tennis wear an attractive choice for those who prioritize sustainability. Tennis apparel is not limited to male tennis players. This also caters to youth participants and core tennis players in both upper garments and skirts. Other sports like basketball and cricket also have their dedicated athletic wear, but tennis apparel holds a significant share in the market due to its versatility and style.
Market Research Overview
The tennis apparel market in the Americas is a thriving industry. Catering to the needs of professional, amateur, and recreational tennis players alike. Tennis apparel includes a variety of items such as shirts, shorts, skirts, dresses, socks, hats, and shoes. Tennis clothing is designed with athletic wear in mind, incorporating features like moisture management, UV protection, and ergonomic fits. Sustainable materials, such as eco-friendly materials, biobased textiles, recycled polyester, and organic cotton blends, are increasingly popular. The market also sees trends like athleisure crossover, hyperpersonalization, and fashion-forward designs. Tennis apparel is not just limited to tennis; it is also used in basketball, cricket, and other fitness activities. Closed-loop manufacturing and AI-powered recommendation engines are driving innovation in the industry. Tennis wear is available in men’s, women’s, and children’s sizes. The former can be purchased online or offline from specialty stores and general retailers.
About Technavio
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.
With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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