Product Innovation Leading To Portfolio Extensions & Product Premiumization Boost The Market
The global outdoor apparel market size is estimated to grow by USD 6.53 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 6.13% during the forecast period. Product innovation leading to portfolio extensions and product premiumization is driving market growth, with a trend toward the emergence of automation in the textile industry. However, the growing global proportion of the geriatric population poses a challenge. Key market players include Adidas AG, Aigle International SA, ANTA Sports Products Ltd., ASICS Corp., Canadian Tire Corp. Ltd., Columbia Sportswear Co., Fenix Outdoor International AG, G III Apparel Group Ltd., Gokyo Outdoor Apparel and Lifestyles Pvt. Ltd., Hanesbrands Inc., Newell Brands Inc., Nike Inc., Norrona Sport AS, Outdoor Research, Patagonia Inc., PUMA SE, Under Armour Inc., VF Corp., Boardriders, and Callaway Golf Co.
Market Driver
The textile industry’s transformation from manual processes to automation is a significant trend, with the adoption of automated machinery and software solutions becoming increasingly prevalent. Automation enhances productivity and ensures employee safety through integrated hardware and software systems, such as programmable logic controllers (PLC), programmable automation controllers (PAC), distributed control systems (DCS), American power conversion (APC), manufacturing execution systems (MES), and supervisory control and data acquisition (SCADA). These solutions facilitate flexible automation strategies, enabling manufacturers to produce multiple products from a single machine and reduce cost per meter. Automated open networks for communication enhance product quality by feeding data automatically. Automation improves production rates from yarn manufacturing and synthetic fiber spinning to fabric processing and weaving.
Market Challenges
The global outdoor apparel market faces a significant challenge due to the increasing geriatric population. With over 1.5 billion geriatrics anticipated by 2050, representing 16% of the global population, health issues such as arthritis, diabetes, and heart diseases hinder their participation in outdoor activities like climbing, hiking, and trekking. Instead, they opt for indoor fitness activities, leading to reduced demand for outdoor apparel. Consequently, the market growth may be hindered during the forecast period.
Research Analysis
The Outdoor Apparel Market caters to individuals seeking protection and fashion while engaging in various adventures in nature. This market offers a wide range of apparel items, including skiing pants and tights, shorts and leggings, trousers, and tights, designed to provide durability and safety in different climates and environments. The latest advancements in materials like nylon and sustainably sourced cotton ensure both functionality and wellness benefits. Kids’ apparel also sees significant growth, with a focus on safety and availability. Cost, traction, and climate change considerations are essential factors influencing consumer choices. The market’s appeal lies in its ability to enhance the overall experience of outdoor enthusiasts by providing the right apparel for their adventures.
Market Research Overview
The outdoor apparel market caters to individuals who love connecting with nature through various recreational pursuits such as skiing, hiking, camping, running, cycling, and adventure tourism. Fashion and functionality merge in this industry, with a focus on protection, durability, and sustainability. Women’s apparel includes shorts, leggings, tights, and pants designed for specific activities, ensuring both style and performance. Kids’ apparel follows the same trend, offering protection and comfort for their adventures. The apparel industry has seen significant advancements in materials like nylon, cotton, and synthetic fabrics, providing benefits such as moisture-wicking, insulation, and waterproofing. Breathability and traction are essential elements for optimal performance and safety. As more individuals request eco-friendly and sustainable options, the industry responds with advancements in technology and materials. Climate change awareness has also influenced the market, with a growing emphasis on reducing disposable income spent on apparel and focusing on long-term, high-quality items.
About Technavio
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.
With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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